About Bill Smith Triumph

Bill Smith Motors was founded back in 1959 by Bill Smith. Bill was well known on the racing circuit - riding for Honda in 1959 on the first Japanese imported bikes to the UK. Bill was riding an RC161 125cc race bike alongside great legends such as AGOSTINI, SURTEES, HAILWOOD AND READ.

A message from the Directors at Bill Smith Triumph

Having been in the business well over 20 years, we have seen so many changes in the motortrade. We would like to think that the company has moved with the times to give a service to our customers which is second to none. Whilst we have grown over the years, we pride ourselves in retaining a truly personal touch. Not many family business have survived 50 years and we have immense pride in this.

All this is reflected in the company with the staff we employ, who all pull together as a strong team with a true family emphasis on the company. We are professional in all areas of the business, but retain our individuality with our vast experience, passion and pride for the business we have built over the past 50 years. Every single member of the team here at Bill Smith Motors is totally committed to giving the best service possible. We have worked incredibly hard for our reputation in the bike industry, and we're proud of our values and dedication to giving our customers an excellent service.

We really hope you enjoy our new website, built for us by DealerWebs. We have invested a lot of time and effort into making sure all information is easily accessible to you and presented in an appealing way. We welcome your feedback on our new website, which will help us continue in our efforts to further improve our service to you, our valued customers.

We have an extensive range of new motorcycles and used motorcycles, a large clothing, parts & accessories department, and of course a service department with the latest in workshop facilities.

In our large new bike showroom, you can come along and take a closer look, or test-ride if you prefer, a large range of new motorcycles and scooters. Triumph motorcycles, Yamaha motorcycles, Yamaha scooters, Suzuki motorcycles, Suzuki scooters, Kymko motorcycles, Kymco ATVs, Kymco scooters, Piaggio scooters, Gilera scooters and Vespa scooters - they're all here for you to look at...

If it's a used motorcycle you're after, we have a large range of high quality used bikes for you to choose from - we only stock the cleanest machines, which have clearly been looked after. You can view our range of used bikes online, and you can print off a full used bike stocklist if you wish.

We are particularly proud of having a shop with in a shop - our clothing department is state of the art, with fully trained friendly staff, and a huge choice of clothing and helmets. Our clothing, accessories and parts department is on two floors, where you will find hundreds of motorcycle products from the worlds leading brands.

Our Triumph online shop is open, which really will give you a greater insight into the products we can supply.

On this website, you'll also be able to keep an eye on what's happening here at Bill Smith Motors with our online calendar, which lists motorcycle racing events, our open weekends etc... You can also read our latest news - and subscribe to our RSS feed.

All that's left to do now is to thank you for visiting our website and we look forward to meeting you should you visit us here in Chester. If you come along, please do look for us as we're always keen to see our customers of old and indeed meet new bikers who come to our shop.

We hope that you will visit us to experience the service we will give you and our true passion for this industry that's in the Smith family blood!!!

Thank you for your continued support.

Mark & Karen Smith

The Directors, Bill Smiths Motors Ltd.


Opening hours

Bike Sales Service Parts, Clothing & Accessories
Tel: 01244 323845 Tel: 01244 323845 Tel: 01244 323845
Monday - Friday 9:00am - 5:00pm Monday - Friday 9:00am - 5:00pm Monday - Friday 9:00am - 5:00pm
Saturday 9:00am - 5:00pm Saturday 9:00am - 5:00pm Saturday 9:00am - 5:00pm
Sunday Closed Sunday Closed Sunday Closed
Name & Registered Office:
Relax while your Triumph is being serviced
Our Triumph Showroom
Our Triumph Apparel